Posts

Showing posts from October, 2017

Chapter 41 Product Assessment Analysis

Section A Refer to the previous Chapter. Your score sheet should look like this: 1= 3 2= 2 3= 1 OR 1= 3 2= 2 3= 2 4= 1 Add up your scores. 0-50.  Your product is below the marketing            standards.            Make your product to be known            Advertisements. 50 to  Your product is known. U need some 100     extra effort. Use the right motivating             language. 101 to 130.    You are doing very well.             U are motivated .Transfer your             motivation to your  work partner             product. 131 to 150.    Excellent job.            Think about the future.Make another            survey to find out sustainability. Section B Diagnosis U need a meeting to discuss your stats.The possible agenda: 1.Agenda 2.Chairperson's remarks    Emphasy on________    Performance    Increasing of Sales    Possible Targets 3.Business of the day 3.1 Individual reports       Strengths & Weakness 3.2 Possible interventions  

Chapter 40 Product Assessment

Hi As I did in Chapter 35,when I assessed your personal skills in business I will do the same to assess your product. The same method u will follow when allocating the credits. Answer no.   Credit     1.                    3     2.                    2     3.                    1     4.                    1 Please reread Chapter 34,35 Let's get to work: Take of paper write 1 to 50 1.How did u start your business? 1.Research 2.Survey 3.I don't remember 2.If u have done research, how did u start your research? 1.saw people's needs. 2.saw my needs. 3.After researching did an expert help u to restructure your research? 1.Yes I did 2.I took some part to research. 4.Were u  able to put in financial implication? 1.Yes 2.Partly 3.Overlooked it. 5.How long did your research take? 1.Above 3 months 2.1 month. 3.1 hour. 6.Did u convert your research into survey 1.Yes I did 2.Partly 3.No I didn't. 7.How did u conduct your survey? 1.Telephonically 2

Chapter 39 Business of Bridges

Hi We don't have the same talent,capability, financial muscle, but whatever we do we are struggling to get the piece of business cake. Some of us struggle to uplift ourselves from the ground hence in the process lot of money is lost. I'm sorry to say that to have PhD is OK.You need an extra effort or magic like effort. I don't know whether u do watch soccer play.If u look at the soccer play,one person scores repeatedly or pushes himself to more than limits. The soccer player does not give up. The functioning of a business is evaluated in terms of response and the payment by your clients. The previous blog did cover this topic. Business operation may be simple to complex or complex to simple. It depends on the massiveness of the operation. Don't be despair when your business is not working according to the plan. U must make your own analysis what is working and what is not working. That's why I'm talking about the bridges. U can't cross the rive

Chapter 38.Secrets of Success in Business.

Hi. 1.Your First Contact! The prepatory ground work is critical important. Your first appearance, first email,first telephone greeting is important. It will be followed by the first assurance or promise which will to commitment.Your dress code appearance predicts negatively or positive to u. The clients who are between 30 to 50 appreciate a blue or white colour when u address them whether your photo is on website. There are secrets which u must know. Secret 1 Give your clients a better deal for your clients.Put yourself in their  position. Secret 2 Future in the product Tell your clients that there are more people who are joining.Use the statistic Secret 3. People like free products. Let your clients use your product freely then ask them to give a report back. Secret 4 Be strategical. Decorate the word money with the word "donation'.It is easy to pay u when u say little donation can  be send to_______ Secret 5 Minimize your production factors so that u can

Chapter 37.Advertising

Hi Advertising is a skill. Why it so important? Let's find the impact of advertising: 1.Your business will be known by the public. 2.It is the question of do or die.It is either your customers will buy or not. 3.An advert should be powerful. It should stay on the prospective clients'mind. 4.A Powerful advert  creates innovative slashing sharp thinking but gearing towards one choice the product itself. 5.If u look generally adverts be they every where throw a  heavy big punch.Although the space costs,but the words and wording are incurred in the expenditure. 6.An advert lures sympethatical to the consumers. 7.Planning an advert need a research. When research is fine some compelling coercive factors are looked at such as -the general life of that community particularly their lifestyle. -it should be as closely, friendly, particular to anyone. 8.The experienced Advertising Companies throw lot of money to their sales men. Amongst their strategies is allow the sales

Chapter 36.Your Chapter 35 Results!

Hi. View your answers in either one or two format: Question & Answer Structure U supposed to number and answer as follows: Section A Understanding the numbers Question structure                 ( ) stands for mark weight.                OR 1. Yes.                   1. No 2. More than $1000.                   2.Less than $1000 3.$400 ( any 40% of no.3.         3.Less $300 4. $400.                 4.$200 5.Yes.                     5.No 6. 6 months.         6.less 6 months 7. 4 meetings.      7. 0-3 months 8.Yes.                     8.No 9.Yes.                     9.No Total scores : 3x9= 27.                1x9= 9 OR mixed like this: 1.Yes 2.< $1000 3.Greater then $300 The score here is 3+1+1 etc. Refer to the above guidelines. Section B Interpretation of your scores Look at your total and compare with this table of interpretation: 0-50.       Business is not functioning                 Find an upgrade. 51-80.     Struggling Business              

Chapter 35.Are U a Right Person to be in Busines?

Hi. Take two pages and number from 1 to 50 like this: 1. 2. 3. 4. etc From  the multiple choice choose the number and it must look like this 10.3 (no.3 was chosen) 11. 1 12. 2 etc Choose the answer which reflect what u do. Don If u answer is Yes,how do u know? Let me put these questions to u. 1.Do u evaluate yourself with money,material with your name? 2.How much do u have in the bank? 3.How many people do u owe? 4.How much do u owe these people? 5.Do u have any plan of way out? 6.How long will it take u to pay these debts? 7.How many meetings did u have last month? 8.Did u meet anyone outside the town for your business? 9.Are u a successful negotiator  in business circle? 10.How did u establish your business? 10.1 Yourself 10.2 Education 10.3 Family 10.4 Friends 10.5 Political connections 11.Did your school education help u to grow your business? 11.1 Yes 11.2 No so much. 11.3 No 11.4 Not at all 12.Are u free when u meet or see your competitors? 12.1

Chapter 34.Your Rights & Others to Selll

Hi. Most of the countries today do allow the small business to thrive.Some countries even supply capital and training. We all kinds of businesses. Some are legal and others are illegal. Let me make u aware about the illegal businesses so that u should not fall for it. 1.Untested drugs. 2.Tested and found out that the drug is illegal. 3.Unqualified  internet advisor who claim to be medical doctor,teacher,nurse,family advisor etc. 4.Some countries don't allow pornography on the internet. 5.Photographing a person,property, government property  without  a permission. 6.Teaching people how to make bombs, causing whether lies or truth which can hurt people whether u have evidence authorized or unauthorized. 7.Selling weapons without the permission of your country. 8.Cursing,Swearing whoever even overseas. 9.Starting negative debates,assisnating characters. 10.Interfering in investigations but not submitting to the party concern or to the authorities affected. 11.Planning so

Chapter 33.Business in our Life time

Hi. What do we need in order to have a good business today? If u have read my blogs.u will answer this question with ease. A Business starts from what u see  as s need around u. What do u see? I believe u and me and see: 1.Unemployed 2.Uneducated/half educated. 3.Disgruntled families. 4.Bad food. 5.Hungry 6.Struggling with finances. There are many examples.The business should dictate. The second step: Word of mouth Survey This is formal. e.g 1.Would u like to have____(attractive business name) 2.How much would u pay for this product? A.$1.00 B.$2.00 C.$3-$5.00 D.$6.00 3.Would u like to distribute  your product? A.Yes B.I will think about it C.No 4.Would u tell your friends about this product? Another marketing tool? Door to door delivering the message. Email advertising/Blog post in Which is the safest way of doing the business today? How do u survive in low,middle economy situations? Planning Patience Forecasting Goal orientated Adaptability Wh

Chapter 32.Preparing Business Culture

Hi Business is a lifelong learning. I like the eastern Europe countries. A Child is prepared for business as young  as 2 years old as soon as he recognizes the parents. When the child starts to be observant,a hanging chain will cross above his head.The pendulum will swing and the child will push it around. The parents will show some appreciation. A gesture will passed through. The child will be given rubber like  and  candy like.The aim is to make the child to be able to differentiate what is good and what's not. These objects have been crafted mathematical. They are round or triangular or hexagon or octahedron. Simply,a certain mathematical readiness. Business Environment In some families the money language is spoken in the family.Unfortunately such families go some of them choosing the spouse for their children. The business environment is created at home. Business Philosophy Any behavior results to habit,habit builds up philosophy which is on ancestry. This philoso

Chapter 31.Blogs to come.Announcemens

1.Preparing Business Culture such as Business Environment, Business Philosophy, Business Religion and Business network. 2.Business in our Life time. What do u need to make a good business today? 3.Your Rights & Others to sell. Beware of illegal business. Your rights,Rights of your government. Rights of foreigners in your land. 4.Are u a right person to be in business? Let me throw fire questions at your business activities. 5.Next blog will come with scores.You will come with gold or ashes. 6.Program of Action. I have discovered the new way which this blog will function. You see, u cannot eat the same menu daily otherwise u will have kwashiorkor and supplement with medication. Eat the healthy, balanced food. My research task is working very hard to help u. Every month our blog will be structured as follows. Week 1 Stats report. Which countries are supporting us ? It is good that the advertisers should know. Week 2 Advertisers blog. U may send your advertiseme

Chapter 30 Understanding International Business

Hi. Here is the summary of the international business which u can choose. Read carefully, compare find what u like so that u can have better strength. 1.Advisory Survey Writing CV for others. Grooming young business people 2.Digital nature Monetization Subscription Job opportunities Writing eBook 3.Photographic service Auctioneering Subscriptions Monitization 4.Dating Subscription Offering platforms Monetization Establishing agencies overseas 5.Consultancy Individual family member Psychiatric advice School content Life problem solver 6.Business Promoter Survey compiler Internet Advertiser Expanding to other countries Open promotions Distributing pamphlets T shirts  printing your business 7.Inventions New recipe Creating locking interlocking devices Paper recycling Toilet signal New cleaning chemical Discoveries Secrets (New York land vibrations) Spiritual predictions Undiscovered land Why opposite lie? Why baby girls are more intelligent than

Chapter 29 The Influence of Buying Power

Hi. If u study the chain stores customer behavior especially those who specializes with clothes and shoes are having a special way of attracting us. The advertising technique,acts as if they are better than ourselves. How do they outsmart us? That is a good question. The answer is direct and precise. They put a lot of resources,studying our consumer behaviour.The research team  would analyze the social structure and behavior. The country's families structure is unpacked. The average family composure is is mapped out.Each element is outpoured. Generally, children between 1 to 4 years are in majority.That means what? 1.Clothing companies will thrive. 2.Toy companies for such children will do well. 3.Washing material soap,shampoo,glycerine soap will benefit. 4.Medicine like cough mixture,skin medicine will make lot of money. From the 10 years to 20 years are looking stylish clothes. This is the second big  business. Let's not leave behind the unemployed.They also the

Chapter 28.Love,Money,Business

Hi. What is common between Love and Money, Money and Business.Secondly, the link through the link of these  3 concepts.I asked my friend George he said to me "our lives revolves around these concepts". Regina a retired colleague once said " If a zoo baboon is got money,we ladies we can sleep with him".But some ladies denied that. Let's find more depth  of these concepts: Love Love is an act of voluntarily acceptance,adoring in your nervous system which is got the elements of happiness,trust which subscribes,reciprocal to and from the one who had showed acceptance of the whole being of  the feelings intended to. Money Money is the guarantee of and assurance currency which flows to open the closed doors in exchange of a measured equated,agreed  value mutual benefit. Love and Money When u combine the two definitions, u will recognize concepts like "voluntary acceptance and assurance of currency" There's a  common which says " love lov

Chapter 27 Customer Caring

Hi. It is not whether your product has brought some results or not,keep on emailing,phoning your customers. Just ask them about their families (although in other countries don't work.It works in Africa,East Asia and South  America and Islands). Send birthday wishes and condolences if told. Tell them that  you are one family. From time to time wish them good luck.If u could  track their livelihood and give them about the possible solution. Most if not all our customers are in dire need  of money. Tell your prospective clients who paid u and those who  did not pay and even the bad and worse should be catered with.Show them how to solve,budget their finances.It doesn't mean that they have to tell u. The best timing is speculate the month trend. Example,1 to 5 is  the 'better'  time of finances.It is when u could some offers.From the 6th to 15 its time to sell your idea.From 16th to 25th is a "dry time" and it is the right time to write about fondliness a

Chapter 26 Good,Bad,Worse Clients.

Hi. How do u know the good,bad,worse clients? A good client cooperates and seek some clarity.An average good client is the one who will order in small scale.He/She wants some commitment. If u have good promotional tools then your client will hang round for a while. A Bad client will always demand free gifts, but not buying from u. I prefer that u should self manage your clients. Buy a 192 notebook.Subdivide it to three divisions equally. Skip one page and write the good clients.The next bunch of  papers write the reliable clients. The bad clients are written at the back. U can put reliable clients on your computer. Don't waste the space. Worse client won't even respond. The third batch of clients are those who appear and disappear. Say u sign an agreement with your client then showing trust u send all the training material,he/she decides to disappear. U don't have any legal stand.That's what is called a risk in business. The fourth bunch is the one keeping

Chapter 25.Characteristics of your Personnel!

Hi. 1.U can have good plans, a working product with supporting capital  your personnel can be a challenge 2.If u don't have a trained personnel for that matter you are not going anywhere. Literally, the product  cannot sell itself, it will need a good support. A Human being is very complicated. A positive or a negative attitude may be  exposed depending how and what he/she thinks at the particular point.You must have the skills and tools to unearth what is hidden.Of course u won't everything in that mine but u will have an idea of the topsoil, crust perhaps the magma.Your discoveries will indicate the direction u should take. It depends how much money from your budget, but as u know hiring an independent company may cost u because such companies operate with minimum values  such as $5000 depending the scope of reference meaning  the parameters of the research. Now,u know we small business we struggling to make ends meet,even getting clients not mention those who willin

Chapter,24.How to make your business work

Hi. Before you commit yourself to any business, u must know your market,particularly the customers whom u are to sell the product. U have to create an incentive plan. 1.The Free Offers are meant to build customer base.In the Internet incentives are encouraged. 2.After u have established your client base,then u may start with low prices accompanied for instance buy  one get one free. 3 If u bring a client then u get two free.U must also do your maths as this should not drain u to spiral unrecoverable profit.It should be be a temporary, recoverable profits. 4.Whatever plan should be sustainable and also think about your long goals. To do that,it will command human,financial, venue resources. 5.The time will tell u whether your efforts were fruitful or not. There must be time indicators. The fact that the prospective clients keep on phoning or asking,means that u have a good start. 6.You must  formulate,analyze,before after your client questions and answers. 6.1 What  

Chapter 23 Branding your Business

Hi. The previous stats are telling me that my readers are hard workers.The only disturbing factor is the marketing factor. Perhaps I should have highlighted first the branding side. You see,no one will trust u if u don't trust your product. The science of electric eyes says a lot. If u are male telling a female that "u love him/her" but not  looking him/her direct on the eyes will be unbelievable. Good Liars are easily believed. When promoting your product u must be a "product" itself. U see u can brand anything even an ordinary stone can be sold in millions. Let's say you are auctioning the stone.You have to introduce the introduction itself. e.g "This is the best gem ever found in this country. It has a historical significance . Have History in your house. Put this gem in your sitting room so that every visitor could see it. You can have your own visitors' book which u can brag with and increase the value of this gem.(By this time u ha

Chapter 22 Marketing Your Work

Hi. I think u understood the previous blogs.Now u have your movie.The next big step is marketing and find markets. If u have read the previous blogs  u were told about the process of making a film.The process is complete. The bottom line u must know your audience. Let's take an example of a comedy. The America comedy is different from British comedy.Sometimes what is a comedy to others  it can't. A Silent comedy can excite any audience in any country. A verbal comedy which has been carefully planned can be acceptable. You will be directed by the script which determines the type of actors,however u must have a descriptive addendum pages of the characters. That will help the Recruiters. U will need a partner whose got some capital. When selling your product,u should start with small budget.Say,selling your videos of 10 locally then u increase the values to 10,20,30 etc.At the beginning u may struggle to get a capital or even a working capital. It is all by perseverance.

Chapter 21 Preparation, Choice of the Script with relation to Camera

A well researched script will produced an exciting story. Firstly explore and choose from the following: What people like? 1.Religion /Cultural gathering. 2.Thriller films 3.Action Film 4.Comedies 5.Families in the history of the societies. 6.Educational videos: -Solving mathematical problems -how to play golf,tennis,football. -small projects which u can sell. (Plumbing, lawnmaking,electrician) Perhaps record all the available services in your area. 7.Special markets -Nudism -Sex films -Broken relationship -Artwork. 8.Promotional Films Explanation,videos of your business or partner with local business and obviously they should pay u for advertising. Steps to be looked at before shooting a video: A Quality Camera. Training is provided at $25.00 (25 lines) at nofisa1@gmail.com Subject: Camera Training. Bye

Chapter 20. Making a Horror/Thriller movie

The Horror movie can be acted as centered as one or many characters. It is usually supported by silent moves,which is the best way of giving message. Example: Preparation of the horror film. A moving table with no human. How do u do that? A large table cloth which covers all the sides of the table. 1.A Human is put under the table and the table 'moves'.The person under the table is not 'visible' but it is moving.Drum beats for 20-40 seconds. The glasses on the cloth are pulled sideways. The camera focuses on the movement not to the one who is actually pulling. Bucket of water is poured on the window screen. The cameraman should focus on the sound of water a 'window screen waterfall' 2.A man behind the curtain/shadow.The camera must focus on the walking shadow. 3.Strange sounds/crying men,women.Discord/sweet singing. The other examples are $5.00 ,(as numbered above) Your 25 line horror script is  $25.00 obviously 250 lines is equal $50.00 etc If

Chapter 19 writing a tragedy story

A tragedy story ends up with sad ending or sad characters throughout the whole story. Writers are developing a new style of writing.There's a comic tragedy which include comedy in the tragedy. The stories like: 1.King: My lions are hungry.               What do u think they will eat                tomorrow? 2.Servant: Oh my majesty.                     Send your soldiers to kill kudu. 3.King:  Kudus are scarce.                Your head is not scarce.                What about your head? 4.Servant: Oh, my Majesty my head will not                     be enough for six hungry lions to                     They will still starve. 5.King:        Your answer is more stupid than                      yourself.                      (The King giggles). When u read (act) the king and servant's story is sad with a comedy nature. Reread no.3 and 4. Another  type of tragedy story is our daily life.It can be an abusive of a wife,child. The abusive words are playing vital rol

Chapter 18 Hiring Yourself

The unemployment is very high in every country. Literally, there are no jobs.Literally, the economy is down.I would say we think that we are the only generation which face challenges.When there was industrial revolution in the 17th century, the creative thinkers came out to make the lives of the societies easier.Wealth,money were not so much important that's why that generation was not selfish.What ever was invented it  was announced and  shared to the rest of the world.That made the inventors grew because there would new ideas which will would improve the existing ones. I'm going to enlist some opportunities which help u.Not much money will be needed but rather commitment. There are simple steps which u will follow. Remember on the last blog I cited an example of  establishing an insurance agency. That can relate to banks and any financial company or any  company  which operations in the similar way. I will unbundle the Filming industry which consists  of many self job op

Chapter 17 Business mind

Hi. All the past 6 blogs were about building your confidence and character. You cannot have a business with a weak character, unprincipled, wavering not trust yourself. The world does not allow any mistake (although it is full of nonsensical mistakes) No mistakes in business!We are not perfect! The first impression last. U can loose a multi million business just by doing unintentionally do a  stupid mistake Your first appearance be your dress,car,companion can each of these a lot of millions.It is painful to say that,that does not end up there. Formally and informally your company,yourself will be discussed somewhere with like and unlike minded bador good those who favour and not vavouring u.The bottom line u will be discussed somewhere.It is important to know your prospective client and what kind of people u are dealing with. A venue is critical important important in your planning, timing your limits. Time frame,your target group or market or niche.All should be well pla

Chapter 16 Skills of Thinking

A brain is a body engine. Everything u do,move, lifting up,sitting, laughing, anger is directed by the brain. The problem is that u allowed the"foreign " brain as it is called  brainwashing. When the brain is dysfunctional either damaged,lazy to think the consequences are disastrous. In the business world,the brain is a very important factor.Your facts are coordinated and produce a product which will be evaluated. The brain formulates the ideas and that's what we call,thinking. Thinking is a process. A normal person who wouldn't answer or respond haphazardly. The facts are synthesized and processed. A"big" brain will search what is available, the strength and stretch of the brain. Thinking starts as early as six weeks old.The role of the role of the parents is very important is very important. The environment where the child grows is critical important to his/her brain development. This can also be compared with the business environment which nee

Chapter 15 Turn Around: Way forward: Bitter Truth 3

Hi. Be everybody's intelligentsia. 1.Try to contribute in your family positively. 2.Involve everyone,evaluate your  ideas.Let them evaluate yours. 3.Find out nearby how do your friends help their families. 4.Take a constructive leadership by listening, planning evaluating. 5.Don't discuss problems when u are  drunk.Don't run away from problems. 6.Oh please,control your anger.U can see that from the facial expression of others. 7.When u make a joke,involve others  and sometimes make interjections like "Is it a joke, I did not think so" 9.Avoid to land u to arrest. 10.Don't involve to illegal activities. 11.Nobody can be nice to anyone.      Find out the reason/s:      "Why do u keep on calling me?" 12.Get a dignified work of your stature. 13.A Belief  should be u are an important factor. 14.Make sure that u are not a"property" of someone.

Chapter 14.Bitter Truth 2.Why are u everybody's fool?

Hi. Ask yourself no on takes u serious in the family at work and even your friends. There are certain observations I have seen. 1.You don't contribute anything in the family (except finances sometimes) is the only time they will take with serious pretence. 2.Your ideas  are unrealistic short sighted. 3.Your history of ideas did not help the family/group/business. The family is engulfed by poverty yet u exist. 4.U don't take any leadership. U are led always with obscured ideas. 5.You run away from problems either by being drunk always or being angry with no reason. 6.Your anger is taken as your normal behavior. Sometimes other members of your family suggest privately that u should see a psychiatrist. 7.When u are laughing,they laugh not the joke relating but your foolishness. 8.When there's someone to bully,u are send to lead the confusion. 9.When the police comes u are arrested and u don't mind. 10.When something to be stolen.U are in forefront.Everythi

Bitter Truth 1:,Why God does not allow your Business to grow?

Hi. The Bible/ Koran wants the truth. All what is written is the truth.The traditional religions want also the truth. Let me hit the nail: 1.You are lazy.     (You don't do what my parents Chapters t      told u to do) 2.You rely on the "sinners" who failed in the     past businesses. 3.You opened a "church" business which relied on "wrong prayers" of business. 4. U have isolated yourself.U did not come to the broader  "church" business. 5.You  always sing a wrong "chorus" (advertising) the result is the discord. None (clients) who want to hear such a tune. 6.U don't have any direction even when I give u the direction u listen the "wrong" church. 7.U always listen the wrong Bible. Moreover u don't believe in the true Gospel. 8.U are  always found in the company of the    sinners. Someone has taken your blessing (hardworking ) and threw  it away under false future returns. 9.U didn't participat

Chapter X Special blog for Las Vegas

Hi. Everybody is important even your enemy is also important. We need each other.If u study our uniqueness of each us,then u could see that God is great. A Human being is irreplaceably. A machine or parts of machine can be replaced. Each person have that treasure wisdom which u cannot find from anyone. We are one citizen,we share the image of God.Perhaps let's remind each other outline the importance of each of us, professionals, Business people,poor,rich. U need a poor for VAT or Sales Tax although he/she is earning peanuts. U need the rich to create jobs for us. The government also loses revenue not to mention the families. Up to so far,I have glued on my TV,I did not cause of the motive of Las Vegas Shooter. Now, even in the circle of the animals this does not happen or rare if it happens.It might be the discipline not more than that.This is very very foreign to human beings even in the animal circle. It is very rare that the same species could attack each other.

Chapter 19.Why is Horse racing loved by millionaires,hundrednaires

To answer that question: Horse racing caters all the financial  activities of all kinds of walksa of life. What is more hopeful it gives u a hope that one day u will have a good life.The painful side in our country horse racing is loved by the people  who don't have work. It is followed by these people who are struggling to make ends meet.Its a massive industry which involves print,electronic media.Print media is the winner in this game . Before u enter into this game u have to learn the game very well. From my observation, the gamblers get a minimum of 2/10. Don't undermine or overlook that 2. It depends on how much u have bet.U may scoop $20.00 from $5.00 to them it is enough to Beters is more than enough. The "players" are staying far from their residential areas.They have to pay for their transport. They do cover each other and give a free donation for travelling and extra returning the following day. It doesn't matter even the other "play